Network Stats
2,340
Active Stores
198M
Total Customers
3.5B
Annual Web Visits
Campaign Performance
Spring DIY Season 2026 - Detailed Analytics
April 1 - May 31, 2026
+$4.2M
$17.8M
Total Revenue
+124K
525K
Units Sold
+427K
3.2M
Customers Reached
vs control
24.3%
Avg Sales Lift
Weekly Performance Trends
Channel Distribution
Home Depot App
28%HomeDepot.com
22%Email Marketing
35%Social Media
15%Product Performance Breakdown
| Product | Units Sold | Revenue | Sales Lift | Avg Price |
|---|---|---|---|---|
| 18V ONE+ Drill | 145,000 | $217,500 | +26.3% | $1.50 |
| Circular Saw | 118,000 | $177,000 | +22.1% | $1.50 |
| Impact Driver | 97,000 | $145,500 | +29.2% | $1.50 |
| Lawn Mower | 89,000 | $178,000 | +18.4% | $2.00 |
| Chainsaw | 76,000 | $190,000 | +24.6% | $2.50 |