Network Stats
2,340
Active Stores
198M
Total Customers
3.5B
Annual Web Visits
Campaign Overview
Spring DIY Season 2026 - Ryobi Power Tools
to
+18.2%
24.3%
Sales Lift
+12.4s
42.8s
Incremental Dwell Time
+5.3%
68.7%
Attention Rate
+8.1%
31.2%
In-Basket Rate
+427K
3.2M
Exposed Customers
+1.2
7.8/10
Consideration Score
Campaign Performance
Daily sales by product - Spring DIY Season 2026
18V ONE+ Drill
+26%
Sales Lift
Circular Saw
+22%
Sales Lift
Impact Driver
+29%
Sales Lift
Lawn Mower
+18%
Sales Lift
Chainsaw
+24%
Sales Lift
Cross-Channel Attribution
Digital exposure → In-store conversion path
Digital Channels
Home Depot App25.2% CVR
1240K exposed312K converted
HomeDepot.com30.0% CVR
890K exposed267K converted
Email Marketing30.0% CVR
2100K exposed630K converted
Social Media18.0% CVR
1800K exposed324K converted
In-Store Journey
Viewed Product2.2M
68.7%
Picked Up Item1.7M
52.3%
Added to Basket1.0M
31.2%
Completed Purchase912K
28.4%
24.3%
Overall iROAS Lift
$4.2M
Incremental Revenue
In-Store Analytics
Real-time customer movement & attention heatmap
Live
Entrance
Power Tools
Checkout
Traffic Intensity:
Low
Medium
High
342 customers in last hour
Live Activity
Real-time camera feed events
Recording
Store #4782 - Camera 3
Power Tools Aisle
No video feed available
Customer A
Customer B
LIVE
9:41:56 PM
Extended viewing
Chainsaw · Store #4782
Customer viewing
Lawn Mower · Store #3291
Extended viewing
Impact Driver · Store #3291
Customer viewing
Impact Driver · Store #5621
Purchase completed
Chainsaw · Store #7234